Braunschweig, Celle, Göttingen, Goslar, Hameln, Hannover, Hildesheim, Lüneburg and Wolfenbüttel – nine historic cities in Lower Saxony, together with Autostadt in Wolfsburg, invite visitors to sample the diversity of this region
“Experience the wonders of 9 historic cities in Northern Germany” – almost 240,000 copies of a brochure with this title were recently distributed in the Greater London Area. The brochure focuses on the forthcoming Advent season but also features the highlights planned for next year.
‘Did you know that between 1714 and 1837, the kings in London actually came from Hannover?’ – This is the question that leads into the article on Hannover in the 12-page brochure that presents the cities and what they have to offer. “Our aim is to make our readers curious and inspire them to visit the cities of Lower Saxony,” explains Hans Nolte, spokesperson of the marketing cooperation and Managing Director of Hannover Marketing und Tourismus GmbH. An excellent range of flights offered by germanwings and, since October, British Airways, mean the cities can easily be reached from London. The campaign is therefore also supported by Hannover Airport.
A photo of Maschsee Lake Festival in Hannover is featured on the cover, but the photos of the Christmas markets in the historic town squares also convey the distinctive charm of the participating cities. All 9 destinations are a carefully kept secret amongst tourists who like to experience a traditional Christmas mood and admire a range of upmarket products in enchanting surroundings. Specially compiled packages make booking perfectly simple.
History comes alive
Visitors can experience history at first hand in all 9 cities. Next year, Hannover will provide visitors with a new attraction when the restored Palace opens in Herrenhausen Gardens. The museum in the Palace is the perfect place to discover the diversity of the baroque Herrenhausen Gardens and Palace and also informs visitors about why the kings in London came from Hannover between 1714 and 1837. During the summer months, the Great Garden in Herrenhausen, a prime example of baroque landscape gardening, provides a magnificent setting for fireworks set to music, concerts, drama and cabaret.
However it was not only in Hannover that the House of Guelph left its mark. In the Middle Ages, Henry the Lion, Duke of Guelph, made the city of Brunswick (Braunschweig) his residence and ordered the erection of the lion statue which stands in front of the medieval castle and is still the landmark of the city today. The former ducal city of Celle is not only home to the oldest fully preserved palace of the House of Guelph, but also has a stunning old town which includes the world’s largest complex of half-timbered houses. At the magnificent palace of Wolfenbüttel, visitors can admire the state apartments and glory of the ducal era; the world-famous Herzog August Library has a prize collection of medieval manuscripts. Wolfenbüttel was also the birthplace of a very special product that is known the world over: “Jägermeister” herbal liqueur.
In Hamelin (Hameln), everything revolves around the Pied Piper. In summer, visitors can watch an open-air performance of the world-famous tale in the heart of the old town every Sunday; “RATS”, a musical comedy, is performed every Wednesday. The Hanseatic City of Lüneburg exudes a wonderful medieval atmosphere. The city owes its prosperity and splendid patrician houses to the fact that it is located on a salt dome. However, the atmosphere in Lüneburg nowadays is determined by the large number of students, just like the traditional university city of Göttingen, which is home to almost 25,000 students and more than 40 Nobel Prize winners. One famous character is “Gänseliesel”, a statue on top of the fountain in front of the medieval town hall, who is said to be the “most-kissed girl in the world”.
The vibrant city of Goslar is a UNESCO World Heritage Site which fascinates visitors thanks to the medieval flair of the historic old town, Rammelsberg ore mine, the only mine in the world which was in operation for more than 1000 years, and Kaiserpfalz, the monumental imperial palace. The cathedral and St. Michael’s Church in Hildesheim, also a UNESCO World Heritage Site, are also outstanding examples of Romanesque architecture. The Roemer- und Pelizaeus Museum houses a world-famous Ancient Egyptian collection.
Autostadt in Wolfsburg is a partner of the 9 cities. Together, they invite visitors to step back into history and combine their trip with a visit to the world of mobility at the huge Volkswagen theme park.
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Hannover Marketing & Tourismus GmbH
Vahrenwalder Strasse 7
Tel.: + 49 (0) 511/168-4 9746
Fax: + 49 (0) 511/168-4 9779